E-commerce: Market empowering force for retail industry

The marketplace model of ecommerce is designed to specifically empower local businesses, particularly MSMEs, artisans and traders, allowing them to benefit from economies of scale and access a pan-India customer base in an efficient, cost-effective and transparent manner. During the Diwali season, many online sellers saw 4-5 times growth over the month-long period.

from SME Sector-Small Biz-Economic Times https://ift.tt/2ZcKJQG
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