The marketplace model of ecommerce is designed to specifically empower local businesses, particularly MSMEs, artisans and traders, allowing them to benefit from economies of scale and access a pan-India customer base in an efficient, cost-effective and transparent manner. During the Diwali season, many online sellers saw 4-5 times growth over the month-long period.from SME Sector-Small Biz-Economic Times https://ift.tt/2ZcKJQG
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