Companies use NFTs to boost image in metaverse

Indian companies across sectors have started experimenting with various options - especially non-fungible tokens (NFTs) - as a marketing tool to expand their presence in the relatively new digital domain of metaverse. These companies range from Mahindra & Mahindra (M&M), Ceat & MG Motor in the automobile space to jewellery brand Tanishq from the Tata Group, to travel aggregator MakeMyTrip. They have introduced their own NFTs.

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