Why small shopkeepers are not willing to digitise their kirana stores despite attempts by FMCG cos

The multi-pronged attempts by these FMCG companies to sign up these shop owners have often hit a wall. The claims that tech-enabled solutions would ease business processes and could increase business for the small stores have not found many buyers, say analysts. Companies are working on value propositions that would make sense for a kirana store owner to adopt technology.

from SME Sector-Small Biz-Economic Times https://ift.tt/32wi9vR
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