Kirana supplying B2B companies see orders rise 60%

India’s business-to-business commerce startups like Udaan, Jumbotail, WayCool and Ninjacart — which supply groceries and vegetables to tens of thousands of kiranas — are seeing a 40 to 60% spike in demand. The development comes as India’s 12 million neighbourhood kiranas have proved to be a lifeline for general public amidst the lockdown.

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