Product innovation: 4 factors to drive growth for Indian apparel exports

Product innovation, rather than process innovation may be a great start for small enterprises setting their first footstep into garment exports. Product innovation in fashion is today an intersection of statistics, technology, trends, material, and aesthetics rather than a mere outcome of trends and preferences.

from SME Sector-Small Biz-Economic Times https://ift.tt/2OrAaGy
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